About URAC
URAC is a street culture brand founded in China, born from a genuine passion for BMX and the raw energy of the streets.
Growing out of local street scenes and real riding environments, URAC is shaped by daily practice, constant experimentation, and close collaboration with riders. We believe BMX is more than a sport — it’s a way of understanding the city, space, and freedom.
We focus on the design and development of BMX-related products, driven by real-world feedback and functional needs. No exaggerated stories, no shortcuts. Every product and collaboration reflects our respect for riding itself and our long-term commitment to street culture.
URAC doesn’t just make products.
We document, participate in, and push street culture forward.
URAC is a street culture brand founded in China, born from a genuine passion for BMX and the raw energy of the streets.
Growing out of local street scenes and real riding environments, URAC is shaped by daily practice, constant experimentation, and close collaboration with riders. We believe BMX is more than a sport — it’s a way of understanding the city, space, and freedom.
We focus on the design and development of BMX-related products, driven by real-world feedback and functional needs. No exaggerated stories, no shortcuts. Every product and collaboration reflects our respect for riding itself and our long-term commitment to street culture.
URAC doesn’t just make products.
We document, participate in, and push street culture forward.